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Showing posts from February, 2022

So You Want to Start a Podcast? Downloading Success in a Crowded Market

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It seems like everyone does these days. But should you? I remember the early days of desktop publishing. With widely available, inexpensive software, anyone could become a designer. It didn’t take long to realize that just because you can use the software doesn’t mean you should . I created some truly ugly newsletters in the early '90s. The same principle applies to podcasting. It’s easy to produce a podcast with relatively inexpensive equipment and easy access to publishing platforms. But even if you can create an engaging, decent-sounding show, should you? That answer boils down to first understanding the why behind your idea then tackling the how. Defining Your Why What is your reason beyond simply thinking you have something to say? Maybe your boss or client says, "We need a podcast," much like they once said, "We need a website" or "We need to be on Facebook." Often, they can’t articulate the why —they just want the la...

The Past is Always a Little Blurry

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In anticipating seeing Clint Black in concert in Charleston this week, I tripped down memory lane remembering the first time I saw - and met - him. You can read that story here. Thirty-something years ago, I had the cool experience of visiting the White House with an up-and-coming young country singer named Clint Black and his band. My friend, Rhonda Keenum, had already finagled the tickets qnd backstage passes for us because of her unique position as assistant to, and gatekeeper for, the late Lee Atwater. People called him all the time for favors. She was the one who made them happen most of the time. In this case, Clint Black's "people" had called to see if Lee Atwater could arrange a White House tour prior to the DC-area concert. Rhonda told the "people" she felt sure it could be arranged - if she and her friend (me) could come along. On a warm September Saturday morning, we met Clint's bus out front of the White House - this was before all the crazy secu...