So You Want to Start a Podcast? Downloading Success in a Crowded Market
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It seems like everyone does these days. But should you? I remember the early days of desktop publishing. With widely available, inexpensive software, anyone could become a designer. It didn’t take long to realize that just because you can use the software doesn’t mean you should . I created some truly ugly newsletters in the early '90s. The same principle applies to podcasting. It’s easy to produce a podcast with relatively inexpensive equipment and easy access to publishing platforms. But even if you can create an engaging, decent-sounding show, should you? That answer boils down to first understanding the why behind your idea then tackling the how. Defining Your Why What is your reason beyond simply thinking you have something to say? Maybe your boss or client says, "We need a podcast," much like they once said, "We need a website" or "We need to be on Facebook." Often, they can’t articulate the why —they just want the la...